Cases
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Background PesoCash is a financial cash loan company, and user portraits reflect that users are people aged 18+ of all genders. The Southeast Asia and Latin America emerging markets have large potential, while the Philippines and Mexico markets mainly require loan applications and Indonesia mainly requires registrations. Ad Placement Strategies…
Background The target audience for the audio and visual app Bilibili is young people who like ACGN. The Southeast Asian region is deeply affected by the ACGN culture. Thailand has a sizable audience and a stronger acceptance of Chinese, Japanese, and Korean culture; therefore, it has certain benefits to promoting the…